The Best Hearing Aids for Seniors in 2024

Jabra Enhance Select 100

Starts at $1,595

• Fit: Behind-the-ear
• Battery: Rechargeable
• Bluetooth Streaming: Yes

Learn More Our Review

Eargo 6

Starts at $2,950

• Fit: Completely-in-canal
• Battery: Rechargeable
• Bluetooth Streaming: No

Learn More Our Review

Audicus Spirit

Starts at $2,798

• Fit: Receiver-in-canal
• Battery: 312 or Rechargeable
• Bluetooth Streaming: Yes

Learn More Our Review

An estimated 25% of seniors aged 65 to 74 and 50% of those 75+ have disabling hearing loss. To be considered disabling, this loss is at least 35 decibels or more, a level commonly used to determine when the use of a hearing aid could be beneficial. If left untreated, hearing loss often causes communication errors, embarrassment, and a sense of isolation. Aside from the possibility of cochlear implants, hearing aids are the primary method of treating hearing loss ranging from minor to profound.

With hearing loss being so common among seniors, one might expect that hearing aid use would be widespread. Surprisingly, only 30% of those who would benefit from using hearing aids have tried them. This may be for any of several reasons. Some seniors may develop hearing loss so gradually that they don’t recognize when they need help. Others may fear that people will treat them differently if they wear an assistive device. However, perhaps the largest factor preventing seniors from getting hearing aids is their cost. For many, hearing aids may be unaffordable without a source of financial help.

This guide is intended to help both seniors and caregivers with the process of purchasing hearing aids as well as learning about options to help bring down their cost. It also includes explanations of key industry terms and compares the product offerings of ten of the best brands on the market. These companies are known for offering high-quality devices along with exceptional service while charging fair prices.

The Basics of Hearing Aids

Understanding how hearing aids work can keep you from becoming overwhelmed during the shopping process. This is because hearing aid companies use terms and descriptions that could be confusing if you haven’t made a prior hearing aid purchase. Below, we describe the basics of hearing aid parts, styles, and technology to help you determine features you may need as well as successfully compare the available options.

The Parts of a Hearing Aid

Knowing the basic components of hearing aids will help you understand the product descriptions when shopping.

• Microphone: This is the part of the hearing aid that receives the natural sounds around you. Many hearing aids have multiple microphones, visible only as tiny holes in the surface. A directional microphone is a microphone that focuses on sounds in front of you, making conversation clearer. Note that you can buy external microphone accessories for improved sound in challenging settings such as noisy restaurants.
• Speaker/Receiver: This is the hearing aid component that gives you back processed sound that has been amplified and digitally* “mixed” for the greatest clarity.
• Earmold or Dome: Earmolds and domes are hearing aid pieces that fit snugly over, into, or even fully inside of the ear canal’s opening. Domes are typically soft silicone spheres that look similar to the earpieces of “earbud” headphones, whereas earmolds are often hard plastic or silicone made in the custom shape of the user’s ear. Either may have a small vent to allow airflow.
• Battery: The battery is the power source of the hearing aid. Disposable batteries usually come in the following sizes/colors, arranged from smallest/shortest life to largest/longest life: 10 (yellow), 312 (brown), 13 (orange), or 675 (blue). Rechargeable batteries are now becoming quite common as well. Lithium-Ion batteries are typically the best rechargeables, but silver-zinc or other rechargeable options are also sometimes used.
• Wire/Receiver Wire: In styles where the body of the hearing aids sits behind the ear, a wire will extend from behind the ear and sit in or near/pointed towards the canal. A dome, or more rarely, an earmold will be at the end of the wire and fit snugly in the ear. Examples of such hearing aids and their commonly used acronyms are BTE (behind-the-ear), RIC (receiver-in-ear), and RITE (receiver-in-the-ear) hearing aids.

*Note: Analogue (non-digital) hearing aids are occasionally available, but we have not included these on our list. Digital hearing aids produce better sound quality, and most major hearing aids brands no longer make analog hearing aids. 

Styles of Hearing Aids

The information below will help you understand the most common styles of hearing aids. You may benefit from looking at a diagram of an ear while reading descriptions of different models. Note that smaller hearing aids tend to have more trouble treating severe or profound hearing loss, but power varies by brand and gets better each year.

In-the-Ear (ITE) Styles

• Traditional In-The-Ear (ITE): A custom-made device of plastic and/or silicone that fills up half or all of the concha/shell-shaped region of the outer ear. This design essentially covers but does not really enter the ear canal. Its unique contours keep it securely in place since it’s made to fit like a puzzle piece into the patient’s ear. It may be roughly the size of the surface of a patient’s thumb or smaller, with buttons/volume wheels on its faceplate. Its size makes it easy to handle.
• In-The-Canal (ITC): Nothing about this kind of hearing aid is substantially different from the ITE except that it is somewhat sunk into the ear canal and will be smaller than the ITE. Like the ITE, it’s usually easy to handle and has physical buttons.
• Completely-In-Canal (CIC): This device will typically sit one to two millimeters inside the ear canal. It is substantially smaller than a traditional ITE style and the faceplate will still be somewhat visible but more discreet than those listed above.
• Invisible-In-Canal (IIC): The most discreet of all in the ear/in the canal styles, IIC fits so deeply in the ear canal that the dark faceplate is virtually invisible. Sometimes the line between CIC and IIC models is fuzzy. These devices are typically the smallest possible hearing aids. Due to their size, people with small ear canals often can’t wear them.

Behind-the-Ear (BTE) Styles

• Traditional Behind-The-Ear (BTE): A BTE device has an elongated body that sits behind the ear, housing all major components. A thin, transparent wire extends over the ear, carrying sound into it via a dome or earmold. Many models will be nearly or fully hidden by the top of the ear, but size varies.

• Receiver-In-Canal (RIC): This hearing aid looks nearly identical to BTE designs. The only difference between BTE and RIC models is that the receiver sits within the dome or earmold rather than behind the ear. Thanks to this component being housed in the ear canal, the behind-the-ear portion will often be slightly smaller than it is for traditional BTEs. Sometimes, this style is also called Receiver-In-The-Ear (RITE).

Important Technical Features

Programs

A program is a preset or custom sound profile for your hearing aids. You can choose between different programs designed to provide the best audio quality in certain settings, such as when you are in a restaurant, car, library, movie theater, or elsewhere. Typically, you can toggle between programs using physical buttons, apps, remotes, voice activation, etc. Some more advanced hearing aids can sense your environment and automatically switch to the most optimal program for you.

Note that a program is different from a channel. Channels are adjustable segments of sound frequency ranges to create a custom program. Hearing aid companies often widely advertise the number of channels their devices have because it indicates how customizable your programs are.

Sound Processing

Brands develop proprietary methods of digitally reducing unwanted noises and enhancing voices for better speech recognition. In advertisements, you’ll see notes about noise reduction, feedback reduction, wind reduction, and much more. Many also have a tinnitus relief feature that plays soothing noises for those who find the ringing in their ears unbearable. Ultimately, most brands will probably have a similar noise reduction quality, but they will call that technology by different names. It’s a good idea to read up on how hearing aids process sound, but it shouldn’t be the only feature you consider.

Bluetooth

Bluetooth is a common form of technology used to connect electronic devices. Using Bluetooth to link your hearing aids to your phone, smart TV, or other devices can mean better sound quality for music, television, phone calls, and more. Bluetooth device pairing can also let you use a mobile app on your phone to switch between programs on your hearing aids. However, some Bluetooth-enabled hearing aids need a special Bluetooth accessory (“streamer,” “intermediary device,” “remote”) that acts as a go-between. Other models can stream audio and phone conversations via Bluetooth directly and do not require any additional technology.

Telecoil

A telecoil (T-Coil, T-Switch) is an optional component that uses electromagnetism to take in sound in a different way than the traditional microphone does. Businesses, churches, theaters, and other public places can set up their rooms with a telecoil system (loop system) that will broadcast sound via a special wire system installed on the perimeter of the room. Those with hearing aids can switch on their telecoil to receive this sound without the additional background noise.

How We Chose the Best Hearing Aid Brands

Reputation

Buying hearing aids from a reputable company is vital so that you can avoid cheaply made devices. Although finding companies with a reputation for quality at an audiologist’s office is easy, choosing companies online is more complicated. We were careful only to include brands that have received significant positive press or attention from industry experts. Additionally, we avoided all relatively new brands with little to no user reviews.

Programming

We only included companies that allow customers to personalize their hearing aids. Most companies on our list will create four or more customized sound programs for their users. In general, companies customize their devices using a patient’s audiogram (hearing test results), though there are exceptions. Some brands on our list provide apps for user-led customization instead.

Service

Proper maintenance of hearing aids is crucial, so we selected companies with an eye for service quality. All online hearing aid brands we have included can be serviced directly by the company if you ship them back. Meanwhile, we excluded brands selling “locked” devices only third parties can service. The exception may be that some local audiologist offices will be unable and/or unwilling to service hearing aids bought online.

The Best Hearing Aid Brands of 2024

Overview Of Hearing Aid Companies

*Note: Companies that sell exclusively through audiologist offices do not list their costs online. Costs listed in this chart are merely estimates based on market research. Your local audiologists’ prices could be significantly higher or lower.

MDHearing

Lowest Starting Costs

Dr. Sreekant Cherukuri, an ear, nose, and throat specialist, founded MDHearing in 2009. Now led by CEO Doug Breaker and a team of audiologists who act as advisors, this brand has been a popular online option for over ten years. Based in the Midwest, MDHearing has headquarters in Illinois where it assembles its hearing aids in an ISO certified facility. To date, it has sold over one million hearing aids. One of MDHearing’s founder’s goals for the company was to “democratize” the hearing aid industry by offering a much lower price range than competitors. The brand’s Air model is the most affordable device among all companies we reviewed.

The Pros and Cons of Buying Hearing Aids from MDHearing

Pros

• Favorable Policies: Not only does MDHearing offer new customers a 45-day risk-free trial, but they also offer a 100% money-back guarantee. This means that you can take your time on evaluating the hearing aids to see if they’re the right fit with the assurance you can get your money back if they don’t meet your needs.

• Financing Option: Financing is available to MDHearing customers through the Affirm platform starting as low as $24.75/mo and with a starting rate of 0% APR.  

• Rechargeable Batteries: Many older adults love rechargeable devices for their convenience, and MDHearing’s hearing aids can hold a charge for as long as 16 to 20 hours. This means that if you happen to forget to charge your batteries before bed you can still enjoy all-day use before charging them the following night.
• Protection Plan: For those who want more peace of mind beyond the limited 90-day warranty, MDHearing offers the MDShield Protection Plan. Unlike the initial one-year warranty, the protection plan covers accidental damage and defects. Depending on the device, the protection plan has a monthly cost of $3.99-$14.99 (up to approximately $180 annually). Therefore, seniors should balance their likelihood of needing the plan against its costs over time.

Cons

• Limited Customization: MDHearing has audiologists who can advise seniors on adjustments they should make as well as remotely fine-tune hearing aids. However, unlike other companies, MDHearing hearing aids are initially fitted with only general programming designed for most individuals with mild to moderate hearing loss. In fact, the company doesn’t even require a hearing test. Other online hearing aid companies make taking a test mandatory so their audiologists can customize programming to match the results before they are shipped. As a result, hearing aids arrive already set to meet customers’ unique needs and should require less initial adjustment.
• App Updates: The company removed its Advanced Audio Settings feature from their mobile app, which allowed customers of certain hearing aids to adjust hearing aids settings via their phones. Customers who updated their MDHearing app immediately lost access to this function. On the company website, this is described as a temporary removal of the feature; however, the announcement was made at least a year ago. Multiple reviews of the app complain about the loss of this function.

Comparing Select Models of MDHearing

The table above shows the full range of hearing aids that MDHearing offers. MDHearing sells exclusively online. Its hearing aids may not be suitable for profound levels of hearing loss.

Jabra Enhance 

Best Remote Care Program

Previously known as Lively before being acquired by GN Hearing in 2021 and rebranding the following year, Jabra Enhance continues Lively’s legacy of making the devices increasingly accessible. The company has an online audiologist-designed hearing test and its online ordering process is also simple and straightforward. Further, all hearing aids purchased along with Jabra Enhance Premium package come with customized hearing aid programming that matches hearing test results and three years of ongoing remote, on-demand follow-up care with an audiologist. Premium plan customers can also contact Jabra Enhance audiologists at any time through the mobile app, and audiologists can even make instant adjustments to wearers’ aids remotely for the best sound experience in any environment.

The Pros and Cons of Buying Hearing Aids from Jabra Enhance

Pros

• Included Extras: Jabra Enhance hearing aids are available in a Premium bundle that includes professional customized programming, the Jabra Enhance Select mobile app, three years of follow-up care with an audiologist, a charging case or one-year supply of batteries, and three years of loss and damage protection. This bundle is feature-packed and offers value and convenience.

• Discrete and Adjustable Design: All three models of hearing aids are smaller than a paperclip and available in five different colors to match various hair colors. Each also comes with extra domes to fit differently sized ears.
• Payment Plans: Jabra Enhance offers convenient monthly payment plans for those who qualify. Monthly payments can start as low as $39 for the battery-powered model and $52 for the rechargeable devices, though they may also be higher depending on your down payment, the length of the loan, and more. The interest rate can be 0% for up to 18 months in some cases. Jabra Enhance also accepts FSA and HSA payment methods.

Cons

• Limited Options: The Jabra Enhance hearing aid only comes in one fit and will not meet all needs, especially for those with severe to profound hearing loss. These hearing aids also lack telecoil features as well as tinnitus masking programming.

Jabra Enhance Hearing Aids Specifications Overview

This table outlines the three BTE models of hearing aids currently available from Jabra Enhance through the company’s website. Visit its website for further details..

Eargo

First Rechargeable IIC

Florent Michel, an ear, nose, and throat surgeon, co-founded Eargo in 2010 along with his son Raphael Michel and Daniel Shen, the company’s chief science and clinical officer. By 2013 Eargo had received funding from multiple investors, including the venture capital firm Maveron. Eargo spent significant time on development, releasing its first IIC hearing aid in 2015. The company enjoyed numerous subsequent successes, including the inclusion of the Eargo Max model on the Time Magazine 50 Best Inventions of 2018 list and around 20,000 Eargo Max customers by the end of that same year. Currently led by Interim CEO Bill Brownie, Eargo is notable for its innovations in design, which include its release of the first rechargeable IIC hearing aid.

Comparing Select Models of Eargo Hearing Aids

*No audio streaming; only some ability to connect to the Eargo app. 

The above table shows the full range of Eargo hearing aid models that are currently available. It’s important to note that this brand’s hearing aids are only suitable for mild to moderate high-frequency hearing loss. If you’re interested in Eargo, you can shop for the brand online or find its hearing aids at retail stores nationwide or Eargo’s store in Nashville, Tennessee. Read on to learn more about the pros and cons of buying from this online brand.

The Pros and Cons of Buying Hearing Aids from Eargo

Pros

• Price Reductions: When Eargo first released its Max model of hearing aid, the advertised price was $2,450 for a pair. Now the Max model has dropped to $1,450 as the company has released more advanced versions. Temporary price drops and discounts (especially for veterans and first responders) are also relatively common on all Eargo models.

• Discreet Design: Some hearing aids on the market still feature an outdated, bulky design, but Eargo’s aids are sleek and small with a completely-in-the-canal, or CIC, style making them virtually invisible. Whatever one’s reason for wanting discretion, the Eargo is one of the least visible, most comfortable options on the market.

• • Unique Controls: To switch between programs, all you have to do is deliver a light, quick double-tap to your ear. This motion-activated program control is relatively uncommon. Most other companies use apps, remotes, and buttons for toggling between programs.

• Payment Plans: In addition to offering relatively low costs, Eargo makes hearing aids more financially accessible by offering 12-, 24-, and 36-month payment plans. All financing is provided through Bread, and the APR will be between 0%-29.99%, depending on the individual. Please refer to Eargo’s website for more information on terms and conditions.

Cons

• Connectivity: Eargo hearing aids don’t have a telecoil, and their Bluetooth function is among the most limited of all companies on our list. Eargo devices can connect to smartphones, enabling you to adjust your aid via the Eargo app. But these devices cannot stream anything (music, calls, TV, etc.) into your ears via Bluetooth.
• Programming: Eargo does not offer custom programming by audiologists based on patients’ audiograms (hearing tests). Instead, customers can customize their programs based on their personal preferences using the app. Eargo staff does assist customers with the customization of programs, but the person who helps you will most likely have less training than a licensed audiologist would. This adjustment method can still be beneficial, but customer satisfaction will vary.

Starkey

Most Committed to Philanthropy

Bill Austin is the founder, principal owner, and chairman of Starkey Laboratories. He originally purchased it as a three-employee company in 1970; however, he had already been servicing and repairing hearing aids since the 1960s at a rate that far surpassed similar businesses. During the next 50+ years, Austin became famous for helping an array of public figures improve their hearing, including U.S. Presidents as well as Nelson Mandela and Mother Theresa. The Starkey Brand is also well-known for partnering with veterans through the VA healthcare system. Starkey has participated in considerable charitable work nationally and internationally, and continues to make a difference in the lives of the underserved today. Its Hearing Foundation’s Hear Now program currently funds hearing health for underserved pediatric patients within the United States.

Comparing Select Models of Starkey Hearing Aids

*This model comes with a set number of programs, but due to adjustments you make in the app and adjustments that the Edge software can make automatically, the actual number of programs is virtually unlimited.

**Lower technology levels and smaller IIC as well as some CIC hearing aids may lack wireless capabilities and features requiring wireless pairing. 

Starkey has an extensive selection of hearing aids available through local audiology offices nationwide. Buyers can fine-tune their programs remotely, but in-person adjustments offer more optimal results. Most Starkey models are available in multiple performance levels (Premium, Advanced, and Select, for example). Our reviews focus on the premium level of performance, which costs the most. Lower levels of performance may have fewer features.

The Pros and Cons of Buying Hearing Aids from Starkey

Pros

• Selection: As a long-time industry leader, this brand has made many product lines over the years. It currently heavily markets the product lines Genesis AI, Evolv AI, and Picasso, but other product lines may be available in some cases as well. These lines can have up to six different fit styles, and most lines have quality levels/price points ranging from Economy/Entry to Premium. With this wealth of options, you’re more likely to find a device that suits your budget and feature requirements. The free Hearing Aid Finder tool can help you explore your options.
• Advanced App Features: Starkey features multiple technologically advanced mobile apps. When used with the Evolv AI (Artificial Intelligence) line of products, the Starkey Thrive app can help users understand how much physical and social/brain activity they have engaged in and even provides in-ear and in-app help with translating foreign languages. The My Starkey app allows hearing aid adjustments, call streaming, step tracking, and language translation when paired with Genesis AI hearing aids. Genesis AI and Evolv AI devices can also link to the Hear Share app and send health and hearing aid data with a selection of people.
• Sound Quality: The Evolv and Genesis AI lines have some of the most advanced audio quality available on the market. These high-end devices incorporate machine learning to produce on-the-go adjustments for your life. They also have excellent tinnitus relief sound programs, including some customizable tinnitus programs.

Cons

• Limited Accessibility: The Starkey hearing aids included in this review require a hearing care professional’s prescription. While this means that the hearing aids are more likely to be fit and customized correctly, it also reduces their accessibility. Further, limited pricing information is available online and the company’s many different styles and technology levels can be confusing or overwhelming.
• Expense: The most advanced Starkey hearing aids are likely to be among the most expensive in an audiologist’s shop. Our research indicated that Starkey hearing aids could retail for over $6,00 a pair in some cases, especially if you’re adding accessories to your purchase. However, your audiologist may be able to offer you a range of Starkey items that have lower costs.

Audicus

Best Membership Plan

Audicus, founded by Patrick Freuler in 2011, began out of the founder’s desire to break down barriers to getting hearing aids. This direct-to-consumer brand has locations in New York, Denver, and Los Angeles, and has plans to open more clinics. However, most customers take advantage of Audicus’ services completely online. Audicus offers a unique, no-commitment membership plan that makes it the ideal choice for seniors who feel unsure about hearing aids and those on a tight budget. Starting at $99 per month, a Premier membership comes with hearing aids and bundled benefits including support, supplies, and insurance and memberships can be canceled at any time. Alternatively, Audicus Protect, or a 3-year extended warranty, and Audicus Care, which provides replacement domes and wax guards every 3 months, can be added to any hearing aid purchase in lieu of a Premier Membership.

Comparing Select Models of Audicus Hearing Aids

**Note: Purchasing Audicus Protect extends warranty length to 3 years and Premier memberships come with an unlimited warranty.  

Audicus currently offers five models of its hearing aids, though, in the past, it has carried other models as well. You can shop this brand online as well as in-person in limited locations. Below, you can learn more about the pros and cons of Audicus hearing aids.

The Pros and Cons of Buying Hearing Aids from Audicus

Pros

• Flexible Membership: Audicus offers a Premier Membership for between $99-$149 per month for certain hearing aids. You may cancel at any time without fees as long as you return the hearing aids. Plus, it includes many benefits, including a new set of hearing aids every eighteen months. This plan offers low financial risk and many benefits. Look online or call Audicus for complete details.

• Clear Pricing: Thanks to its simplified product line and direct-to-consumer business model, the prices that Audicus charges are easy to find online. Starting prices for purchasing are listed clearly on the “Shop Hearing Aids” section of the company’s website. When you click on an individual model, you’ll also be able to see Premier Membership pricing, if applicable. If you select to purchase hearing aids, you’ll be able to select upgrades, including rechargeable batteries (if available), a kit with cleaning and replacement parts, and a warranty extension with pricing listed for each that is added to the total before you complete your purchase.

• Convenience: For those who have limited mobility or no longer drive, the convenience of consulting with an audiologist from home is hard to argue with. As evidence of its popularity, Audicus says it has run over 70,000 online hearing tests. If you’ve already had a hearing test, you can also just submit its results.

• Customization: Audicus focuses on customizing and providing options to its patients. All Audicus hearing aid programs are made to match customers’ hearing test results. Further, with the exception of the Mini model, all hearing aids can undergo ongoing adjustment remotely by Audicus professionals.

Cons

• Remote Care Issues: Audicus encourages virtual testing over in-office testing. The lack of an in-office test can lead to issues such as missing significant medical problems that could affect the efficacy of the hearing aid. It is admirable, however, that Audicus requires a test and always customizes its hearing aid programs.

Oticon

Best for Internet-Based Connectivity

Hans Demant imported and distributed hearing devices to Denmark in the early 1900s, inspired by his own wife’s use of a hearing aid to treat her hearing loss. His company was taken over by his son, William, upon his death and it began production of its own hearing aids, creating the very first Danish-made licensed hearing device. Oticon is one of several Demant subsidiaries, and it now has thousands of worldwide employees. This company was the first to use the If This Then That (IFTTT) web platform in its hearing aids. This technology allows the hearing aids to get notifications from a smart doorbell, change settings automatically based on GPS data, change programs by voice command, send battery alerts to caregivers, and more. For seniors or caregivers who love keeping up with technology, these are some of the most advanced features available on the market.

Comparing Select Models of Oticon Hearing Aids

*Oticon has directional microphones, but they are only a small part of its sophisticated sound processing system which is called OpenSound Navigator™.

**Due to their size, IIC devices don’t have push buttons. Further, both CIC and IIC style devices lack 2.4 GHz Bluetooth technology and cannot be controlled with the mobile app.

The devices in the chart above represent only a fraction of the models available from Oticon. Most devices are BTE or RIC/RITE and come in versions suitable for the full range of hearing loss levels, including single-sided deafness. Your local Audiologist may have three different performance levels for most or all Oticon hearing aid models, so you may wish to discuss which level is most appropriate for your needs.

The Pros and Cons of Buying Hearing Aids from Oticon

• In-Person Care: Oticon doesn’t directly sell to customers, so it heavily promotes the idea of you seeing a hearing professional in your area. The website explains the benefits of in-person audiology, and it even provides tools for finding your own audiologist. If you’re unsure if you need a hearing test, you can take the quick Oticon hearing quiz which will ask you questions about what you struggle to hear.

• Great Website: Oticon’s website is full of detailed information on its many models of hearing aids. User manuals are unusually intuitive, detailing how the hearing aids work in a way that’s not excessively technical. To find user manuals, you must click the Support tab, then scroll down until you find and can click on the Download Center.

• Special Trial: Users can test the Oticon Real hearing aids via a special Risk-Free Trial. The trial can be an excellent option for those who care about being part of improving hearing products. Those who provide feedback on the devices and purchase them after the trial is up can receive a $50 gift card for their participation. Read the terms and conditions to see if the trial is right for you, and if it isn’t, you may still want to ask about other forms of trial periods at your audiologist’s office.

Cons

• Costs: Like most hearing aid companies that don’t sell directly to consumers, Oticon does not make its prices available online. Our research indicates that most devices from this brand are $3,800-$4,800+ for a pair, but these numbers could vary significantly based on models, optional features, and more.

Widex

Best Sound Processing

Christian Tøpholm and Erik Westermann founded Widex in 1956 in Denmark. Since its founding, the brand has expanded, now operating in over 100 countries and employing over 4,000 people. With a focus on making virtually every component of their hearing aids themselves, Widex continually improves its technology, aesthetics, and comfort features. The Moment line of products, in particular, has made great strides of improvement in sound processing speed. Widex calls its sound processing method the “pure sound” program with “zero” (very low) delay. This program provides one of the best sound qualities for those with mild to moderate hearing loss.

Comparing Select Models of Widex Hearing Aids

Widex offers its hearing aids in four different quality/price tiers, and the table above reflects some features that may only be available in the top tier. The brand also has numerous old and new product lines, and several more models that we could not include in the table above. Seniors interested in a wider range of models can easily find more options on the Widex website. Since Widex is a brand that doesn’t sell online, it’s best suited for those willing to go into a local audiologist’s office for hearing care.

The Pros and Cons of Buying Hearing Aids from Widex

Pros

• Fractals: The tinnitus relief program that Widex has developed is called Zen. It uses fractal sounds instead of traditional white noise. Some clinicians prefer fractal tones for their sequences which can induce relaxation and may mask tinnitus more effectively than other options.

• Telecoil: When companies put Bluetooth on their devices, they often decide to eliminate telecoils to keep the device as small as possible. However, Widex models have both. If you’re looking for both options, the Evoke and Moment lines are a great choice. Some models will require a small telecoil accessory.

• SoundSense: Devices from the Evoke and Moment lines of products use machine learning to predict which settings you want to switch to. Self-adjusting hearing aids are somewhat common now, but when Widex released the Evoke line in 2018, it was cutting-edge technology. Widex indeed focuses on developing innovations that will improve users’ lives.

Cons:

• Pricing: You can find some estimates of Widex pricing online, but ultimately you can’t know how much you’ll pay until you meet with a local audiologist. The fact that Widex doesn’t list costs online makes it challenging to comparison-shop for this brand accurately. Although Widex offers some relatively low-cost models, many models will exceed $3,000-$4,000+ per pair.

Signia

Largest Range of Models

Signia is now an independent company but had previous ties to Sivantos Group and Siemens. The roots of these companies go all the way back to 1878. In 2016, Signia transitioned to operating as a global brand and soon became one of the top brands in America. Signia’s impact on the hearing industry is significant because its hearing aids are high quality and come in various options. This brand offers 10+ different models of hearing aids with different fits and technology levels. There’s a good chance you’ll find a model with just the right style and features from Signia.

Comparing Select Models of Signia Hearing Aids

The Signia brand of hearing aids has an incredibly diverse range of products that the table above cannot fully communicate. In addition to an extensive range of models, these hearing aids can come in various performance levels. Only in-person purchases are allowed, so this brand best suits seniors who want to visit a local audiologist.

The Pros and Cons of Buying Hearing Aids from Signia

Pros

• Global Service: If your hearing aid develops an under-warranty problem in another nation, chances are surprisingly good that you’ll get it fixed locally. In addition to assisting customers within the United States with repairs, Signia also helps device users in fourteen European countries, six Asian countries, one African country and in Brazil, Australia and New Zealand.

• Style: Signia is famous for being the first hearing aid company to release a “fashion” hearing aid. Many hearing aids are functional but not stylish, and many more are simply designed to be “invisible.” The Styletto, on the other hand, is intended to be seen. It’s thin, with crisp edges and modern color combinations like rose gold with white or navy. For seniors with mild to severe hearing loss who really value style, this hearing aid offers everything you want in both looks and features.

Cons

• App Rating: Signia’s app for controlling hearing aids tends to get fairly mixed reviews. In the Google Play store, it has 3.2 out of 5 possible stars, which includes several one-star reviews. Users complain about not being able to hear or be heard as well as having to use a forced stop to exit the app. Overall, it seems the app may be useful for some but too limited and prone to glitches for others.

• Cost: Like most companies sold in audiology offices, Signia has high costs on its most advanced models. While not the most expensive company on our list, it’s still possible to spend over $4,000 or even $5,000 on Signia hearing aids.

ReSound

Best for Profound Hearing Loss

ReSound, a subsidiary of GN Store Nord, was founded in 1943 by Dr. Rodney Perkins of Stanford University. ReSound has been known for its high-powered hearing aids in the past few years and operates in over 80 countries, with headquarters in Ballerup, Denmark. ReSound’s Enzo Q is one of the company’s most popular models for profound hearing loss because it can connect directly via Bluetooth with all iPhones and some Android devices, with no accessories needed. Very few companies offer similar high-tech options for profound hearing loss than ReSound.

Comparing Select Models of ReSound Hearing Aids

*Note: RIE stands for Receiver-in-Ear, also known as RIC or RITE hearing aids.

ReSound only sells through licensed audiology offices. It has a robust product line, with hearing aids in every conceivable style and for all hearing loss levels. Models are available in a variety of performance/price levels. The company’s website is highly informative, with videos, articles, and numerous visuals. For exact pricing, warranty, repair, and return information, you’ll want to speak with your local audiologist since prices and terms vary by purchase location.

The Pros and Cons of Buying Hearing Aids from ReSound

Pros

• iSolate Nanotech: Moisture within the ear is one of the most significant contributors to eventual hearing aid failure. Plus, the lack of airflow and the presence of wax and oil can take a toll on these small devices. ReSound uses a coating called iSolate Nanotech on its hearing aids to address these issues. This coating repels both oils and water, contributing to long-term durability.

• Mic-in-Helix Fit: ReSound is the only company on the market offering Mic-in-Helix fit hearing aids. This design features a custom piece that fits in the ear, a narrow tube that extends upward on the outer ear, and a microphone that nestles into the helix of the outer ear. This unique microphone placement provides natural sound quality. It’s an uncommon design that’s worth asking your audiologist about, particularly if you’ve been unhappy with more traditional styles.

• Connectivity Options: Most devices from ReSound can tap into various streaming and sound transmission methods. For example, most devices can use telecoils and Bluetooth streaming. They can connect to a variety of remotes and tv accessories. ReSound hearing aids can connect directly to virtually all Apple devices and a few Android ones, and they can also use a Bluetooth accessory to link to all Androids.

Cons

• Expense: Complaints about ReSound hearing aids are relatively few and far between, but if there are any, they’re likely about cost. Pricing varies significantly by model, but it’s common to spend anywhere from $3,200-$4,600 on a pair.

Phonak

Best Accessories

Phonak is a well-known hearing aid brand based in Zurich, Switzerland, founded in 1947. Now owned by Sonova Holding AG, Phonak continues to grow and is one of the top brands. This company offers, by far, the most extensive selection of hearing aid accessories. For instance, Phonak’s Roger Mic collection includes a variety of microphones in different sizes, technologies, and price points – many of which can connect directly to hearing aids. These accessories can be practical in busy environments like classrooms, churches, and restaurants. If your audiologist thinks your lifestyle requires high-quality accessories, this brand has some great options.

Comparing Select Models of Phonak Hearing Aids

*Note: Lyric hearing aids are “the contact lenses of hearing aids”- they are tiny and are meant to be disposed of in approximately 120 days or less. Their batteries are neither rechargeable nor replaceable and do not adhere to typical battery categories. Learn more about this disposable hearing aid below.

Phonak products are widely available through audiologist offices but not all models can be purchased online. This brand has solutions for any kind of hearing loss, and you can find details on all models on the Phonak website. Below you can learn more about how seniors can benefit from buying Phonak, and you can also learn about some of the drawbacks of choosing this brand.

The Pros and Cons of Buying Hearing Aids from Phonak

• Android Connectivity: Phonak has some of the best hearing aids on the market for Android users. Android phone users tend to have a lot of trouble finding hearing aids that connect well with their phones through Bluetooth. Many brands do connect to Android phones, but only with additional Bluetooth accessories or only to a few models of Android phones. In contrast, Phonak’s Naida Link M hearing aid directly connects to Android devices and its Naida Paradise has universal connectivity, connecting to iOS and Android as well as other Bluetooth equipped devices.

• Low-Maintenance Design: The Lyric model hearing aid, listed in the table, represents a unique hearing aid option perfect for some situations. A hearing aid that fits deep within the ear canal and remains there for a few months at a time is a very low maintenance option, though it does require multiple office visits in a year. For someone who wants something they can wear 24/7 and does not need frequent adjustments, this is truly something that’s difficult to find elsewhere.

Cons

• Support: Unfortunately, Phonak’s app updates can sometimes create issues for older hearing aid models. Anecdotally, users say that hearing aids four years old or older may lose app support. Ask your audiologist for their expert opinion on the performance of the Phonak app with older devices.

Buyer’s Guide to Shopping For Hearing Aids

Shopping for hearing aids is a process, not a single task. The process is similar to buying prescription eyeglasses in many ways, but it’s considerably more complex and expensive. The steps below will help you understand how to start down the path to getting hearing aids that are right for you.

Step 1: Thoughtfully Compare the Process of Shopping Online Vs. Shopping In Person

It’s now possible to shop for hearing aids entirely online. Some seniors get their hearing tested in an audiology office but buy their hearing aids online. Industry professionals still greatly prefer that patients get fitted for hearing aids in-office for several reasons, but online shopping has significant benefits. You can use the pros and cons listed below to compare the differences between online and in-person shopping experiences.

The In-Office Shopping Experience

Pros

• Physical exams in which the audiologist looks in your ear (otoscopy) can rule out medical issues and ear canal obstructions.
• Testing your hearing in person with high-quality equipment is usually far more accurate than using your computer.
• Fine-tuning your hearing aid with a process known as Real Ear Testing means great sound quality that addresses your specific hearing loss pattern.
• Offices usually have a large selection of brands, models, and technology levels all in one place.
• When shopping in person, the likelihood of being scammed or sold a poor-quality product is much lower.

Cons

• Some offices sell “locked” products only serviceable by offices in the same franchise – a huge problem if you move.
• Costs can be much higher than they are online.
• You must leave your house to test, compare models, and make adjustments.

The Online Shopping Experience

Pros

• Costs tend to be much lower than they are in audiology offices.
• Rudimentary tests can be conducted online and your hearing aids can be custom-programmed without you leaving the house.
• In many cases, hearing tests taken at audiology offices can also be used to program your hearing aid of choice if you like.

Cons

• The credentials of the people helping you over the phone/online will vary and may be unclear.
• Online tests and remote programming are less accurate and therefore may provide less optimal sound quality.
• Most online companies are only capable of addressing mild to moderate hearing loss.
• Online companies tend to have relatively few styles in their catalogs, so you may need to shop around more.
• Some online companies only sell hearing aids in pairs, regardless of the patient’s actual need.
• Scams and poor-quality products abound on the internet, and verifying a company’s quality can be difficult.

Step 2: Make a Purchase Based on Your Individual Hearing Needs

Once you’ve decided whether you’ll purchase online or in person, and after you’ve had your hearing tested (preferably in person if possible), it’s time to choose a hearing aid and any accessories. You may not go with the recommended brand, but you should pay attention to the style of hearing aids and the specific recommended features. The world of hearing aids is quite complex, so it is best to ask for a recommendation from an audiologist.

Questions to Ask an Audiologist About Your Hearing Needs:

• What fits (styles) are appropriate for my level of hearing loss?
• What’s the minimum number of programs I should have, and should I look for specific types of programs or a specific number of channels?
• Should I get a “premium”-level set of hearing aids, or will I do well with a relatively low number of programs and less technology?
• Do you think I should use a hearing aid with a telecoil and/or Bluetooth streaming?
• Do you think I need a particular kind of external microphone accessory?

If you’re unclear on hearing aid design features, review the “Basics” section at the beginning of this article and make a list of any additional questions you have. If you decide to work with an online hearing aid company instead of a local audiologist, it’s best to speak with experts from multiple companies at length. Talk with them about the most popular features and which designs and features have notable limits. Request user manuals as well, primarily if you’re proceeding without the advice of an audiologist.

Step 3: Learn About Warranty Terms and Routine Upkeep

Virtually all hearing aids come with both a return period and a warranty that covers repairs and replacements. You’ll want to pay close attention to the warranty limits, as each is slightly different. If you do not like the warranty length, it’s often possible to purchase an extension.

A Warranty May Have:

• Limitations on the number of repairs and replacements for the hearing aids
• Limitations on where the repairs will take place and who will pay for shipping
• Terms that stipulate that repairs done by other technicians/companies will void the warranty
• Terms that require the customer to pay a flat fee for repairs

When you purchase, make sure you know who will be capable of repairing the device. Will you have to send it to the manufacturer every time? If you buy online from a small or new online company, then there’s a chance your local audiologist will have no experience working on your hearing aids. Know what your repair options are ahead of time.

In addition to potential major repairs, all hearing aids need routine maintenance. This usually includes changing or charging batteries, brushing or wiping down the hearing aid exterior, changing wax guards (these protect the inside of the hearing aids), and replacing earmolds/domes and receiver wires (if applicable). Some companies will send you replacement parts and cleaning kits at low or no cost. When purchasing, ensure you understand the steps to keep your hearing aids in good working order.

Step 4: Give Yourself Time to Adjust to Your New Hearing Aids

Getting hearing aids for the first time is a significant adjustment and usually involves short-term discomfort. If you’ve been missing some tone ranges, gaining them back may be jarring. In addition, having hard plastic in your ears can make them feel plugged up. You might even have difficulty putting on your hearing aids or understanding how to switch settings, change or charge batteries, use the app, or physically manipulate the controls.

It’s common for first-time hearing aid users to experience discomfort and confusion, so tell your doctor about your experience and ask your loved ones for help.

Tips for Adjusting to Your Hearing Aids:

• Explore: Take time reading the manual and viewing informational videos. Explore all settings, troubleshoot, and get comfortable using any purchased accessories. Your hearing aids could have beneficial features you don’t know about.

• Ease Into It: Some people who get new hearing aids start by wearing them a few hours at a time in the first week or so. Consult with your audiologist to make sure this is an acceptable way for you to adjust. Easing into using hearing aids could help you stick with it in the long run.

• Be Honest: Certain sounds can be genuinely overwhelming, even if your volume is at an appropriate level. In particular, the crying of children or any sudden or loud noise could stress or annoy you even if your hearing aids are correctly programmed. This should be only a temporary bother, but let your loved ones know if you’re struggling with sensory overload. It will help them understand any mood changes or frustrations you’re having.

• Make Changes: If your hearing aid’s sound quality seems poor or is persistently bothering you, you might need to have your programs adjusted and/or checked for accuracy using a real ear test in the office. If your earpiece (dome or earmold) is uncomfortable, then the audiologist might give you a different sized dome or might adjust your mold.

The Cost of Hearing Aids

Typically, hearing aids cost between $2,000-$6,000+ per pair, which can be daunting. Below you can explore the answers to many seniors’ common questions about getting financial help. If none of the methods below are available, consider asking about payment plans as an alternative. Most online companies offer payment plans, and some audiologist offices may also provide such options.

Will Veterans Affairs Cover the Cost of My Hearing Aids? 

If you qualify for Veterans Affairs health benefits, there’s a good chance that you’ll receive financial assistance with your hearing aid costs. Health coverage depends on the veteran’s service records, income level, disabilities, and other factors. Take time to learn how VA health coverage works, then get details on VHA Audiology and approved hearing aids.

Will Private Insurance Cover the Cost of My Hearing Aids?

It depends. Some private insurance includes a hearing benefit that specifies the full or partial coverage of hearing aids, hearing-related office visits, and more. In most states, this coverage type for adults is optional. However, hearing coverage is mandatory to various degrees in Arkansas, Connecticut, Illinois, New Hampshire, and Rhode Island. Also, some plans have a Health Savings Account (HSA), which may apply to hearing aids. Health plans marketed specifically to seniors are likely to have hearing benefits, though these benefits are sometimes small or restricted to a particular brand. Contact your health insurance plan or read your plan’s Explanation of Benefits (EOB) document to learn more about your private insurance coverage.

Will Medicare Help Me with My Hearing Aid Costs? 

No, Medicare itself (“Original Medicare,” Medicare Parts A and B) will not help you with hearing aid costs. However, Medicare Advantage plans and Medicare Supplement plans both frequently offer at least small hearing benefits. The plans are completely different, and you cannot have them simultaneously. However, they are similar in that they are both offered by private insurance companies and therefore they both can offer benefits that Original Medicare doesn’t. Carefully read your plan’s benefits to see if you have something for your hearing needs. If confused about your insurance, you may also benefit from speaking with someone at your State Health Insurance Assistance Program (SHIP).

Will Medicaid Help Me with Hearing Aid Costs? 

It depends. In most cases, Medicaid can only help those with significant financial needs and/or profound disabilities, so not all seniors will qualify. Moreover, Medicaid coverage varies greatly by state. About half of all states offer at least some coverage for hearing aids and related needs (audiology visits and tests, batteries, etc.), with the other half not offering any coverage at all. If you do not have Medicaid but think you may qualify, visiting your state government’s website or exploring the Medicaid State Overviews page is an excellent place to start.

Will Nonprofits Help Me with My Hearing Aid Costs? 

It is sometimes easier to find financial help for hearing aids for children than it is for older adults, but don’t be discouraged. Approaching your local Area Agency on Aging is a good place to start since the staff is likely knowledgeable about financial resources for disabilities. Another good resource is any non-profit service club with active chapters in your area. The Lions Club, in particular, has a program that provides exams and hearing aids (often recycled/refurbished) to low-income seniors and people of all ages.

Financial Assistance for Seniors Buying Hearing Aids

Seniors experiencing hearing loss often feel isolated in their struggle to communicate with others and actively participate in the world around them. Hearing aids, with their advanced technology and ability to fit many different needs, are a great solution for seniors living with hearing loss. However, many cannot afford the high costs of these devices. Fortunately, financial assistance options are available to provide seniors with free or low-cost hearing aids.

Select Medicare Advantage and Medicaid programs offer help covering costs, and the Department of Veterans Affairs provides free hearing aids for veterans enrolled in VA healthcare. Additionally, there are several national and local organizations that aim to make hearing aids accessible for low-income individuals in need.

Below, we explain available resources, program eligibility, and application information to take the next step in receiving high-quality hearing aids at a free or reduced cost.

Medicare Coverage of Hearing Aids

Original Medicare (Part A and Part B) does not cover the cost of hearing aids, but some Medicare Advantage (Part C) plans do. Medicare Advantage plans, which are offered by private insurance companies, are available to anyone with Original Medicare that is searching for additional benefits beyond the basics. This coverage can include the cost of the hearing aids themselves, in addition to special care such as diagnostic services and help from a licensed audiologist. When selecting a Medicare Advantage plan, be sure to research the plan’s hearing aid coverage to understand exactly what is covered.

Since Medicare Advantage plans often vary depending on which state you reside in, it’s important to check the plan’s hearing aid coverage in your specific state. Find and compare plans in your area using Medicare’s Plan Finder. Once you’re ready to take the next step, enroll on the plan’s website, fill out and return a paper enrollment form, or call the plan directly.

Medicaid Coverage of Hearing Aids

Since Medicaid is administered by both federal and state governments in tandem, the program’s health coverage varies greatly between different states. Hearing aid coverage is no exception, with some states forgoing hearing benefits altogether, and others covering the cost of devices, diagnostic assessments, follow-up care, and more. Additionally, some states place specific limitations on hearing aid coverage, such as offering a maximum of one device per ear every three years.

To explore your state’s Medicaid program and check for hearing aid coverage, visit the  Medicaid State Overviews. You can also use the table below to find the contact information for your state’s Medicaid office.

Veterans Resources for Hearing Aids

Offered through the The Department of Veterans Affairs, the Veterans Health Administration (VHA) serves 9 million enrolled veterans each year with its healthcare services. This includes hearing benefits such as diagnosis and treatment with a professional audiologist. Veterans can expect to receive financial assistance for assistive devices and hearing aids made by some of the top manufacturers including Phonak, Starkey, and Signia.

In order to qualify for audiology services, veterans must first be enrolled in VA healthcare benefits. Hearing aids, repairs and future batteries are all free for veterans as long they maintain VA healthcare eligibility. Although there are some exceptions, veterans are required to have served 24 continuous months or the full length of time for which they were called to service.

If you are not yet enrolled in VHA, you can complete an application online, over the phone, through the mail, or in person at your local VA medical center. Once you are registered, schedule an appointment with an VA audiology clinic for a hearing evaluation.

Additional Financial Assistance Resources for Hearing Aids

There are several national, state and local organizations that aim to provide seniors with free or low-cost hearing aids. Your local Area Agency on Aging is a great place to start when searching for helpful resources in your area.

Frequently Asked Questions

What is An Audiogram?

An audiogram is a graph showing a person’s hearing loss pattern. When you take a hearing test, you sit in a quiet room and listen to a series of tones. You indicate when you hear a tone by pressing a button. The doctor may also ask you to identify specific noises, such as human speech, and participate in other exams. The audiogram provides a visual of the results of your hearing test. With this graph, a hearing professional can design sound programs for your hearing aids that specifically address the frequencies in which you have lost hearing.

Will I Hear in the Same Way That I Used to When My Hearing Was Undamaged?

Hearing aid companies constantly improve their technology to produce the most natural sounds possible. With that said, your hearing aids may have a noticeably different sound quality than the sounds you experienced before your hearing loss. The difference should be something that you can get used to. Higher-end companies may have the best sound processing. Bluetooth streaming is where you’ll likely encounter the most issues with sound quality, but it’s a feature you don’t need to use all the time.

Can I Get a Refund on Hearing Aids I Don’t Like? 

Yes, most hearing aid companies provide refunds. You’ll usually be able to get 100% money back within a set period, such as 30, 45, or 100 days. However, don’t expect refunds for the money spent on testing or fitting appointment fees. If you initially don’t like your hearing aids, give yourself time to adjust to them without exceeding the return period. Also, ask if there are fees for restocking or shipping, or any other hidden cost.

How Can I Help My Spouse or Parent Who Is Refusing to Use Their Hearing Aid?

Your loved one may be concerned about hearing aids making them “look old.” Offer a gentle reminder that someone is much more likely to notice poor hearing than seeing a tiny hearing aid. Reinforce that most people will not be judgemental even if they do notice. Other reasons many seniors refuse to wear hearing aids include physical discomfort and being overwhelmed with how to wear and operate them. Lend your help and sympathy, and consult the audiologist when needed.

Do I Need a Microphone Accessory for My Hearing Aids?

Most companies sell external microphone accessories to maximize sound quality under challenging environments. Microphones can be placed on the table in a noisy restaurant or worn by the speaker in a classroom or meeting hall where the sound is otherwise unamplified. Your need for an external microphone depends on the places you frequent. Before buying a microphone, you may want to consider whether a telecoil might meet some or all of your needs. Many churches and other buildings have telecoils that broadcast a speaker’s words directly to your hearing aids. A sign featuring an ear and/or a capital T usually indicates the presence of telecoil systems, but you can also ask the staff.

Do I Need a Remote for My Hearing Aids?

You’ll almost certainly need a remote if you get a CIC or IIC device that sits inside the ear canal since they lack physical buttons. Some devices are adjustable via an app, but a remote may be more accessible for seniors. Some companies include a remote with your hearing aid purchase, while some are optional. You can also buy a remote for other hearing aids if you find remotes easy to use. When you purchase hearing aids, ask about the capabilities of both remote and streaming accessories. Depending on the brand and model, some remotes are necessary to use Bluetooth streaming. Meanwhile, many brands also offer remote-like accessories for direct-streaming your television’s audio to your hearing aids.